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Amazon Announces New Interactive Ad Formats at NewFronts 2023

Unlocking Engagement and Innovation in Digital Advertising

New York, May 7, 2024, 6:00 AM

Amazon has unveiled a groundbreaking suite of interactive ad formats at the 2023 NewFronts presentation in New York City. With the proliferation of streaming options, Amazon is doubling down on its efforts to enhance the advertising experience for consumers and advertisers alike.

The new ad formats leverage the power of Amazon's vast ecosystem, including its loyal viewers, high-quality content, and advanced technology. These interactive experiences aim to drive deeper engagement, foster memorable connections, and deliver tangible results for advertisers.

Amazon's recent participation in the NewFronts, the digital counterpart to traditional upfronts, underscores its commitment to innovation in the digital advertising landscape. By embracing cutting-edge technologies and listening to the evolving needs of consumers, Amazon is poised to unlock new possibilities for brands looking to reach their target audience effectively.

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